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Iconic Visual


Towards the end of 2012, MARCH engaged Chic Maison to create a brand new MARCH store design and to produce a new iconic visual for the brand. We couldn’t have been more delighted with the results and are pleased to share them with you here.

The new key visual was shot and retouched entirely in Chic's studios in Paris. The new visual conveys the uplifting and lyrical March spirit, while the interplay of shadows hints at the brand’s Singaporean roots, and echoes the plant imagery used in-store.